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What It Means Now That NADA is JD Power — And How It Affects Private Car Sellers

What It Means Now That NADA is JD Power — And How It Affects Private Car Sellers

Thursday, July 03, 2025

Car Buyer USA - NADA/JD Affects Private Seller's Pricing


If you’ve ever looked up your car’s value before selling or trading it in, chances are you’ve used NADA. Long known as the National Automobile Dealers Association, NADA Guides have been a trusted source of vehicle valuation for decades. But today, NADA is officially part of JD Power, a brand recognized globally for consumer insights and automotive data. For private party sellers, this transition has some implications worth understanding.

JD Power's acquisition of NADA Guides means that vehicle value estimates are now under one of the most data-driven automotive brands in the world. JD Power collects a massive amount of information from dealers, auctions, and consumer behavior, using it to refine how values are generated. The good news is that the process is still grounded in data and widely accepted by lenders, dealers, and insurers alike.

However, this also means that private sellers must be cautious when relying solely on a JD Power (formerly NADA) value to price their vehicle. A JD Power value, if you can get one, is still often used by banks, insurance companies, and dealerships. It can serve as a strong starting point when estimating what your car is worth, particularly in situations like applying for a car loan or dealing with insurance claims. But it may not reflect the exact price you’ll get from a private buyer or dealership, especially if your car has wear and tear, high mileage, or other condition issues.

Vehicle condition, local market demand, and timing all influence what someone is actually willing to pay for your car. While JD Power/NADA values are data-backed, they can’t always account for your car’s unique situation. That’s why it’s important to use these values as just one of several tools when preparing to sell your car. For private party sellers, the most practical way to know what your vehicle is truly worth today is to get a real-world offer. The best value you can get for your car is a cash offer—one that reflects actual buyer interest and market conditions. A verified cash offer allows you to make an informed decision on whether to sell privately, trade it in, or walk away.

In the end, JD Power’s integration of NADA brings more data to the table, but it doesn’t replace real offers from actual buyers. Use the JD Power value as a general guide, then compare it with a live cash offer to decide the best course for your vehicle sale. To get a fast, no-hassle cash offer for your car, truck, or SUV, head to CarBuyerUSA.com. You'll see your offer onscreen in less than 20 seconds—no phone number or email required.

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